Duramat UK supply checker plate interlocking recycled PVC vinyl floor tiles to five Infiniti Cars showrooms for launch of new Q70 model.
As part of the launch of their new Q70 car, Infiniti Cars required a display flooring solution for a display area in five separate showrooms across the UK in Birmingham, Glasgow, Leeds, Reading and Stockport. The all new Q70 is positioned under a spotlight lighting rig, they wanted to showcase a single car, raised off the standard showroom floor using the industrial, heavy-duty mats, which corresponded with its luxury sports image.
Each area to cover was six by four meters and the the team at Infiniti needed to fit the mats quickly and store them easily if necessary. The mats would ideally be black and strong enough to support the cars weight whilst not compromising their appearance. They chose the black Checker Plate 50cm PVC vinyl floor tiles by Duramat UK, an extremely popular garage floor tile, with corresponding ramp edges.
“We are really pleased with the PVC vinyl garage floor mats and the visual impact they have.”
Marketing Executive at Infiniti Retail Group, Scott Penn said: “We are really pleased with the PVC vinyl garage floor mats and the visual impact they have. They certainly help to break up our showroom space and the checker plate embossed finish helps create the eye-catching display we were looking for.”
When asked if he thought the mats were good value, he added: “We were initially looking at hiring the mats but such was the value and quality, we decided to make the investment for potential future use.” Interlocking vinyl garage tiles by Duramat UK are 50cm square and 15mm thick. They are extremely durable and long-lasting and have an industrial checker plate durable finish which is both eye-catching and practical in terms of slip resistance and grip. They are ideally used as garage flooring but are often applied in warehouse areas, showrooms, tradeshows, displays and exhibitions, such is their versatility and value. They are made from 100% recycled PVC vinyl and can be self-trimmed to fit awkward areas.
Checker Plate 50cm PVC vinyl garage floor tiles by Duramat UK are available to buy online at duramat.co.uk or by calling 01206 390 570.